I often see small companies approach their marketing on a random, suck-it-and-see approach, therefore waste a lot of money and time going nowhere. They will try one channel, after being approached by a slick salesperson with a “deal”, put a quick campaign in place and more often than not, be disappointed by the results. Thinking…
The following is a cut down version of a post I read on a US website from George Hedley. He is a business coach much like myself and focuses on the construction industry. If you want to check him out his website is www.hardhatpresentations.com I like and agree with what he says and thought you…
Labour is biggest maker or breaker in project profitability in the construction industry. A 5% swing either way can cause a 50% swing in net profit. This is particularly true for renovation projects, where the labour component typically represents a higher proportion of the total cost, compared to new builds. The work is also more…
With the construction industry being pretty buoyant at the moment, attention should be turned to improving operational efficiency as the best way to increase profits. Last year I ran a couple of seminars based on the results of an industry survey on the frustrations builders have in project management. It sparked some interest so I thought…
Today (Saturday) I spend 4 hours with my business coach, Taki Moore, while he was visiting Auckland. Yes, I am a business coach and I have a business coach too. I am always looking to up my game and improve the service that I can offer my clients. Part of that improvement comes from self learning,…
Made any New Year resolutions this month? By any chance were they the same ones you set last year, because they were the ones you didn’t quite reach the year before? Are you wasting your time with New Year resolutions and are they just pipe dreams that won’t make it past February? If you are…
Thanks to one of my builder clients, Dan for this post. He sent me a link to a very interesting infographic about modern trends in marketing, and I have included that link below. One aspect was not new at all, but maybe is coming back into vogue a bit. Focusing on customer satisfaction. Why? The…
Despite recent advances in construction, such as pre-nailed frames, nail guns, lasers, etc., the basic method of nailing timber together to build a house hasn’t changed a lot. Prepare for a quantum leap in construction however. It won’t happen next year, but it will happen in the not too distant future and will make the…
So it is late November, 2014. The year is fast drawing to a close and 2015 is just around the corner. A chance for a fresh start and to really achieve better results than last year. So what are you going to do different in 2015 that will actually make a change in your situation…
The staff meeting — or “stiff meeting” as it is sometimes known in many companies — can become a colossal waste of time. Many consider staff meetings a practical alternative to work; as a place to think about this weekend’s fishing trip or to refine their doodling skills. All because there is too little thought invested in…