Lead generation for construction businesses
A comment I hear from a lot of people in the construction industry at the moment is that the market is significantly quieter than last year and they need to increase the flow of sales leads. Those business owners who have invested time and money into their marketing over the years are a lot better off, but many people rely too heavily on word-of-mouth marketing for their opportunities.
While a solid, long-term marketing plan is best, for those who need more leads quickly, I have outlined a few options in this article to broaden your marketing reach and support word-of-mouth referrals.