Marketing Lesson from Mr Spock
For those of you old enough (like me) to remember Leonard Nimoy as Mr Spock on Star Trek may also remember the Vulcan Mind Meld trick he used to perform. In order to understand a subject person better or uncover hidden memories, Spock would place his hands on a person’s head and mentally become one with them. He would then be able to think as that person thinks and of course help save the day in some way.
What does Star Trek got to do with marketing for builders and trades?
In terms of marketing for builders, quite a bit it turns out. When developing your marketing and sales strategies, I want you to think, “Vulcan Mind Meld” as the first thing you do BEFORE you think about spending any time or money on implementing tactics.
Why? Learn more…..