How to increase trust from your customers
Who has put hours of effort into pricing a job only to loose it to someone else that the client says “is a better fit”? Everyone, right? This can be even more frustrating if the other company has put in a higher bid! Why didn’t you get the job? Your price was competitive. You do quality work. You have the capacity to do it. What it may come down to is that the prospective client didn’t TRUST you enough.
But you’re a trustworthy person! Can’t they see that? Well, possibly they can’t, or at least you didn’t do enough to build up that level of trust more than the other company did. In the residential market in particular, building up the level of trust at the early stages of the sales process is vital to increasing your chances of securing a sale, without having to slash your price. With the country going into a period of economic and political uncertainty, consumers are going to be looking even harder for companies that give them a feeling of comfort and certainty.
