How successful companies think
No company can be successful today if it attempts to be all things to all consumers. Rather, the most successful companies — the Market Leaders — select a unique value that they alone deliver to their chosen market better than anyone else.
The big question is, “where will you focus your business’s Vision and Value Discipline for the future?” Pick one corner of the Value Discipline triangle and make it your anchor point, then develop your business processes to deliver on it. Read on to find out more about the different value Disciplines.