March 29, 2014 - The Trades Coach
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  • Home
  • About
  • Services
    • The Trades Coach Academy
    • One-on-One Business Coaching
    • 90-day Intensives
  • Success Stories
    • Yusuke’s Story
    • Gary’s Story
    • Michelle’s Story
    • Ariki & Antony’s Story
    • Paul’s Story
  • Strategy Session
  • Free Advice
  • Resources
  • Contact

Daily Archives: March 29, 2014

Educate Your Customers rather than Hard Selling Them

Marketing, Owner, UncategorizedBy Andy BurrowsMarch 29, 2014

The use of an “education based” marketing and sales process can be way more effective than the traditional quotation/negotiation process.  This is especially true when your customer is in the residential market and so more emotionally involved with the outcome.  By “education based” marketing I mean giving away useful information and advice in the earliest…

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